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FreshFocus Capability Statement Logo

FreshFocus is the cutting-edge ERP designed to transform the way the fresh produce industry operates. With a commitment to simple but effective innovations, FreshFocus is a comprehensive product to meet the needs of businesses in the fresh produce sector.

FreshFocus is an extension to Dynamics Business Central, the all-in-one business management solution for small to medium enterprises.

With Business Central and FreshFocus you connect your financial, sales, service, supply chain, manufacturing, and distribution data to drive smarter decision making, enabling your business to be powered by the cloud, data, and business intelligence.

FreshFocus leverages Microsoft technologies such as Office 365, Power Platform and Azure to provide a seamless experience. This enables you to unify important assets into a single application, connecting people, processes, and insights so you can access better reporting and cope with the ever-changing needs of your business.

Key Benefits
Streamlined Operations FreshFocus leverages Business Central’s purchasing, production and sales which helps buy, make & sell decisions while still allowing non-produce items to be processed as well.
Real-time Visibility Gain instant access to critical data. Monitor inventory, track receipts and shipments, including by harvest or pack date.
Traceability FreshFocus includes advanced item tracing to ensure provenance of the produce you handle.
Inventory management FreshFocus leverages Business Central’s robust inventory management capabilities, including precise control over costs, variants, and with support for merchant and agent agreements.
Scalability FreshFocus is based on Business Central’s scalable platform, it will grow with your business, with new features added regularly.
Security Leverage Microsoft’s industry leading cloud security.
User Training and Help Our comprehensive in-product and online help system means you can learn and master FreshFocus quickly to achieve rapid time to value.

Below is a description of the functional areas in the current release

Functional Area Element Benefit
FreshFocus Core Product Properties - Extended lot attributes to record producer, commodity, and marketing specifications.
- Efficient configuration for item setup allows one-to-many, many-to-many and many-to-one scenarios, including item templates, and item references.
- Uses produce filters to enhance lot selection for production processing and sale, including property driven sales and purchase prices, and auto-split sales lines by price level.
Trade Accounts - Custom trade account setup for grower returns with flexible mapping to the general ledger.
- Flexible policy assignment to record costs, recharges and deductions based on transaction type, with weights, counts, measures, all with effective dates.
- Separate tracking and value ledgers for easy analysis with full traceability to inventory movements.
Produce Agreements -       Setup multiple agreements for produce receipts, with full integration with inventory.
-       Choose different methods for payback, and support for merchant and agent agreements.
-       Coordinate multiple agreements using trade documents.
Robust Solution - Leverage Microsoft D365 Business Central Robust financials and inventory features
Extensible Platform - Designed to enable partners to enhance the platform for specific customer use-cases.
FreshFocus Trading Traceability - Enhanced Lot tracing shows the allocation lot-for-lot for full cost and payback traceability.
- Trace at any level from origin to usage, or usage to origin.
- Full audit trail for changes made to lots (such as downgrades).
Charges ·       Record charges, costs, and deductions using trade posting rules either automatically or in batch mode.
·       Manually record charges, costs and deductions using trade journals.
Produce Invoicing/Grower Returns ·       Assign one or more produce agreements to a return.
·       Accumulate costs, deductions, and charges, including manual charges.
·       Recipient Created Tax Invoice (RCTI) creation.
·       Multiple grower paybacks per agreement, including negative returns.
·       Detailed grower return statement report provides payback transparency.
Reporting ·       Life to date view on posted grower returns detail.
·       Tracking and value ledgers, with in-built queries that enable detailed analysis.
·       Analyse produce agreement profitability, even at the lot level.
FreshFocus Production Grading ·       Grading profiles with flexible input and output property and production line assignments.
·       Production orders with lot filter selection.
·       Produce many-to-one (blend), and one to many (grade-out).
·       Assign costs to input and outputs based on trade account policies.
Packing ·       Enhanced bill-of-materials with produce property filters.
·       Create firm planned or released orders.
·       Manage commit-to-pack (linked to grading order), pack to order, and re-packing.
·       Use routings to recover internal factory costs.
License Plating1 Discrete Application ·       Flexible configuration of license plate numbers.
·       SSCC assignment to license plate, with reuse policies.
·       Separate register for movements but fully integrated to item ledger and bin contents.
Enhanced Tracking ·       Track single and multiple lots on a license plate with discrete units of measure.
·       Use with produce and non-produce items, including non lot-tracked items.
·       Create license plates in advance, perform break-bulk and combine operations.
Label Integration2 Labelling Engine for BarTenderTM ·       Send variable data via API to BarTender.
·       Fully configurable to meet the needs of your labelling requirements.
See Also

Release Notes

Planned Features


  1. Dialog License Plating for Business Central is available and licensed separately. 

  2. Dialog LabelConnect for BarTender CloudTM is available and licensed separately.