FreshFocus Marketing Properties 
Marketing Specifications
FreshFocus marketing specifications are used to differentiate produce lots by the intended recipient. For example, retailers will often have specific packaging requirements. Their product may be branded or the produce must be marked with a country code. Marketing specifications allow for this to be attributed at the item level, but also on a per lot basis.
Packaging
Packaging can be used as a means of differentiating the same product in stock by its packaging. Instead of creating a unique item for different configurations of an item, you can use the packaging code on any lot to denote that it is packed in a specific way.
Note: This is different to having discrete units of measure for the item.
Example
For example; you may have generic 8KG bags of Oranges, but some are supplied to a retailer in a specific crate type, or maybe they are packed in a box, and others are not. By using Packaging on lots we know what inventory we have of each type, but avoid having to know when we are producing exactly what type of packaging we are using.
Packaging configuration is only needed if the produce items require this level of detail.
| Caption | Type | Description |
|---|---|---|
| Code | Code | Specifies a unique code to identify packaging. The packaging code is used in connection with items (as default) and lot information and describes the various forms in which an item can be supplied. |
| Description | Text | Specifies a description for the packaging. |
Brands
Brands are used as a means of differentiating the same product by the intended retailer or specific brand, or even marketing name of the produce.
Example
For example we may have 8KG bags of Oranges marketed under the 'ACME' brand, and we may also be packing oranges under a retailer's 'select' brand.
Instead of creating unique items for each brand configuration we can simply assign the produce property during production, or even when receiving a specific brand, thereby effectively isolating the inventory and all associated traceability.
Brand configuration is only needed if the produce items require this level of detail.
| Caption | Type | Description |
|---|---|---|
| Code | Code | Specifies a unique code to identify a brand. The brand code is used in connection with the item card and lot information. |
| Description | Text | Specifies the description of the brand. |
Facilities
Facilities provide a way for packers to identify the facility in which particular produce was processed.
Example
For example you may operate 3 pack-houses, and 1 cold storage location that receives packed produce from each of these pack-houses.
Using facility codes you can easily attribute to inbound or produced lots and track through inventory.
Facilities can also be used for other producers who supply produce, but is only needed if the item requires this level of detail.
| Caption | Type | Description |
|---|---|---|
| Code | Code | Specifies a unique code to identify a processing facility. The facility code is used with lot information properties, and can be defaulted at the item level. |
| Description | Text | Specifies the description for the facility record. |
Target Markets
Target Market is a property that allows you to identify where produce has been sourced from, or where its intended destination is.
Example
For example you might sell produce class 1, of a specific size, and colour that is suitable only for the US market, using the target market you can easily identify and distinguish between lots that are applicable for that market.
Using target market codes you can easily attribute to inbound or produced lots and track through inventory. They can also be used for other producers who supply produce, but is only needed if the item requires this level of detail.
| Caption | Type | Description |
|---|---|---|
| Code | Code | Specifies a unique code to identify a target market. The target market code is used with lot information properties, and can be defaulted at the item level. |
| Description | Text | Specifies the description of the target market. |